Lockie Andrews

Chief Growth Officer, Pura Vida

Director since 2021

Age: 50

BOARD COMMITTEES

• Compensation

• Nominating and Corporate Governance

CAREER HIGHLIGHTS

• Founder, Chief Executive Officer, and Managing Partner of Catalyst Consulting, a boutique advisory firm specializing in “all things digital” for consumer and next-generation companies, since May 2007

• Former Chief Growth Officer at Pura Vida, from May 2022 to September 2022

• Head of eCommerce and Digital Operations at Party City, a vertically integrated retailer, from May 2021 to January 2022

• Chief Information Officer and Chief Digital Officer, UNTUCKit, an omnichannel retail brand, from March 2018 to April 2021

• Previously served as an operating partner advisor to portfolio companies of Sun Capital, Marlin Equity, Brightwood Capital, and Shamrock Capital

• Served in various leadership roles at Nora Gardner, Tadashi, Liz Claiborne (Kate Spade), and Alvarez & Marsal’s Retail Consulting Practice

SKILLS / EXPERIENCE

• Experience assisting companies such as Nike, Lane Bryant, and ANINE BING in areas such as strategy, innovation, technology, digital marketing, analytics, revenue enhancement, and operational improvement

• Led digital transformation efforts, including leveraging technology to enhance marketing, stores, ecommerce, supply chain, creative, analytics, finance, and operations

• Led engagements in strategy, innovation, and capital-raising

• Experience as an investment banker

EDUCATION

MBA, Harvard Business School

BS, Finance, Georgetown University

ALSO...
Lockie serves as a Board Member of the National Academy of Design and she is also the fashion sector co-lead of the Harvard Business School Alumni Angels of NYC and co-VP of Programming at the Harvard Business School Club of New York. And, given her passion for the arts, Lockie joined the Friends of Education at the Museum of Modern Art of NYC to support artists from historically under-represented communities.

Lockie founded Catalyst Cares, a nonprofit leveraging the arts to combat poverty and obesity among youth in low-income communities. 

PRIVATE BOARD

• Advisory Board Member, The Beckway Group (since 2021)